A photographic experience with the legendary New Zealand rugby team.
Adidas came to us with a visual they wanted us to bring to life. A photographic experience with the legendary New Zealand rugby team, giving fans a chance to come ‘face to face with the All Blacks’ in an in-store event open to the public.
We built a unique photographic experience in Lifetsyle Sports, Dublin. Fans, some queuing from 6am, were invited to the store. The first 50 people to buy an All Blacks branded item were given a photo shoot like no other. A face to face photo with three of the All Blacks team, edited and branded via an on site tech desk, an A3 print of their branded image in custom All Blacks poster holders, a 6×4” photo print, and a digital copy of their images sent via our fully branded social plinths. They were also given the opportunity to get their purchase signed by three of the other team members.
To create an in-store professional fashion shoot experience across 9 locations as part of the #JWModelSearch, whilst aiding in creating a social buzz around the campaign. The aim of the competition was to find fresh new faces for the Jack Wills Spring/Summer 2015 campaign.Find out more