Adidas All Blacks

A photographic experience with the legendary New Zealand rugby team.

Share

The Brief

Adidas came to us with a visual they wanted us to bring to life. A photographic experience with the legendary New Zealand rugby team, giving fans a chance to come ‘face to face with the All Blacks’ in an in-store event open to the public.

THE SOLUTION

We built a unique photographic experience in Lifetsyle Sports, Dublin. Fans, some queuing from 6am, were invited to the store. The first 50 people to buy an All Blacks branded item were given a photo shoot like no other. A face to face photo with three of the All Blacks team, edited and branded via an on site tech desk, an A3 print of their branded image in custom All Blacks poster holders, a 6×4” photo print, and a digital copy of their images sent via our fully branded social plinths. They were also given the opportunity to get their purchase signed by three of the other team members.

  • Custom Photo Studio
  • Live Photography
  • Live Social Sharing
  • Branded A3 Posters

THE RESULTS

  • 60 minute activation
  • 103 face to face prints
  • 98 social shares