Adobe EMEA Summit 2017 - #AdobeSummit

For the second year running, Adobe sought The Flash Pack to help them produce entertaining content by using innovative visual technology for their May EMEA Summit.



Over 4000 guests paid to attend the digital marketing conference, Adobe EMEA Summit this May. All hoping to discover new products, and meet with other like-minded creative and technological individuals.

Most attendees would be attending a full day of keynote presentations and breakout sessions, culminating in a networking reception and then an after party. With a full programme of events, Adobe wanted a photographic experience that would wow and engage guests after an immersive day, and also compliment the evening’s activities.

Musicians such as The Earth Lights, Benny Blanco DJ and Two Door Cinema Club concluded the evening’s party.


Our top priority was to create an exciting and engaging overall experience for their guests, with an emphasis on fun, easy-to-use and instant shareability. We rolled out our 360-degree Freezus Curve which is fully customisable, and modified this specifically for Adobe to capture a seamless digital takeaway of the event.

This 3D-photo technology suited the record-breaking conference perfectly, and added to the success of Adobe’s event by providing guests with a dynamic digital takeaway as well as printed and exciting new content ready to be shared across all digital platforms.

Impressed with the scale of production, guests commented on the speed in which they can view the content and the ease in which they can share it.



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