ASOS Summer Party - #Asossummerparty

Live lightpainting studio. Our subjects posed in front of the camera and kept very still whilst our lights twisted and turned behind them, leaving long exposed colours, patterns and swirls behind the final image.

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BRIEF:

Working with TBA, the ASOS team wanted a photo experience to:
Appeal to a largely female audience, mainly between the ages of 18-25
Use social media to share the content captured throughout the evening
Create something unique and highly shareable
Be on brand and link to fashion
In addition, capture moments of the ASOS team enjoying the evening throughout the venue

SOLUTION:

Live lightpainting studio. Our subjects posed in front of the camera and kept very still whilst our lights twisted and turned behind them, leaving long exposed colours, patterns and swirls behind the final image. Using this style of photography meant that no single image was the same and the lighting illuminating the subject and the large on set ASOS statue letters perfectly.

In addition we had two roaming photographers taking shots of the event and capturing special moments of the crowd, which were edited post event.

  • Bespoke Theming
  • Branded Photo Prints
  • Event Photography
  • Social Sharing

Results:

  • 241 Photos
  • 1 Photo every minute!!
  • 1.5 Times each photo shared
  • 78% Shared via email / social media