Beats #Beats1Run

2 x socially enabled GIF mod booths at the #Beats1Run hosted at Tobacco Dock London. 

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The Brief

  • Create a fun and engaging photographic and social opportunity as an added experience to the London #Beats1Run - the first global event with its own radio show taking place in London, NYC, LA and Paris! 
  • Provide the tech and social software required to allow runners the chance to jump straight off the track and into a photo experience. 
  • Allow guests to have their photo taken and share it digitally live at the event. 
  • In addition to digitally sharable content, ensure guests leave with a branded print out.

The Solution

  • 2 x custom designed mod GIF booths to capture #Beats1Run groups and individuals celebrating post finish line!
  • Countdown visuals on the touch screen below the camera to ensure guests were camera ready.
  • Social software allowing guests to share GIF’s to Twitter, Facebook and via email.
  • A custom branded microsite to host the content with further sharing opportunities.
  • Predetermined copy set to support the sharing of the content produced, including global event hashtag #Beats1Run.
  • A tangiable take away in the form of a stylish, four frame, landscape print with a custom branded overlay.


Beats GIF

  • GIF Booth
  • Branded Photo Prints
  • Branded Booth

RESULTS

  • 1 Location
  • 2 Live Hours
  • 208 GIFs
  • 908 Pageviews
  • 100% GIFs shared
  • 168 Downloads