Brits 2018 - #BRITS

Creating a studio and producing dynamic content of artists.

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BRIEF:

We were approached by Somethin’ Else on behalf of The BRITS. This was to see the return of the Instagram Studio to be held during the BRIT Awards.

The studio was to be the ultimate backstage space for stars - with videos being produced in it for instant sharing via the BRITS and the star’s social accounts.

 

SOLUTION:

Collaborating with BPI and Somethin’ Else, we designed and produced a dynamic shoot space that could capture feelings of energy, excitement and celebration.

The studio space featured a bespoke, interchangeable lighting installation and three custom-built totems that artists interacted with during the shoot. Shown on the totem was a series of animations created by our designers, that featured moving 3D bubbles, stripes and a silhouette of the new award, created by Sir Anish Kapoor.

Shot by the director, Millicent Hailes - we produced engaging content of guests and award winners. Each video was unique to their personality and was immediately edited to be shared on The BRITS Instagram channel by Somethin’ Else.

 

Within the Instagram Studio was: Double BRIT winner, Stormzy, Kylie Minogue, Raye, Professor Green, Emma Willis, Nile Rodgers, Julie Adenuga, Dermot O’LearyYasmin EvansMabel McVey and more.

RESULTS:

  • 20 Videos Captured
  • 880K Video Views
  • 175K Engagements