Creating a studio and producing dynamic content of artists.
The studio was to be the ultimate backstage space for stars - with videos being produced in it for instant sharing via the BRITS and the star’s social accounts.
The studio space featured a bespoke, interchangeable lighting installation and three custom-built totems that artists interacted with during the shoot. Shown on the totem was a series of animations created by our designers, that featured moving 3D bubbles, stripes and a silhouette of the new award, created by Sir Anish Kapoor.
Shot by the director, Millicent Hailes - we produced engaging content of guests and award winners. Each video was unique to their personality and was immediately edited to be shared on The BRITS Instagram channel by Somethin’ Else.