Esquire - #EsquireTownHouse

Chic, kaleidoscopic video content for the VIP guests of the Esquire Townhouse

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BRIEF:

Set across 4 days, and with 500 VIP guests at the opening night - we were approached by Esquire to create eye-catching, instantly shareable video content for their pop-up members' club; The Esquire Townhouse.

 

SOLUTION:

Capturing content, we used our in-house videographer with a mobile rig that would shoot in black & white. By shooting in these formats - captured content would have a chic, yet fun look to it, that is synonymous with classic fashion photography in London.

To create a fun, kaleidoscopic effect on the video, our Creative Technicians wrote a custom video editing script. This added layers of post-produced effects, and a contemporary house audio track; building on Esquire’s premium brand identity.

Pulling it all in together, we designed and built a minimal shooting space, with custom plinths; a massive lightbox, and touch screens for instant social sharing.

 

Throughout the launch evening - 124 videos were captured and shared with the VIPs social channels. This filled their feeds with chic, black & white content - sharing the high-end brand message from the Esquire Townhouse.

 

RESULTS:

  • 4 Hours Live
  • 126 Videos Captured
  • 32 Videos Captured p/ Hour
  • 130 Social Shares
  • 102% share rate