Chic, kaleidoscopic video content for the VIP guests of the Esquire Townhouse
Set across 4 days, and with 500 VIP guests at the opening night - we were approached by Esquire to create eye-catching, instantly shareable video content for their pop-up members' club; The Esquire Townhouse.
Capturing content, we used our in-house videographer with a mobile rig that would shoot in black & white. By shooting in these formats - captured content would have a chic, yet fun look to it, that is synonymous with classic fashion photography in London.
To create a fun, kaleidoscopic effect on the video, our Creative Technicians wrote a custom video editing script. This added layers of post-produced effects, and a contemporary house audio track; building on Esquire’s premium brand identity.
Pulling it all in together, we designed and built a minimal shooting space, with custom plinths; a massive lightbox, and touch screens for instant social sharing.
Throughout the launch evening - 124 videos were captured and shared with the VIPs social channels. This filled their feeds with chic, black & white content - sharing the high-end brand message from the Esquire Townhouse.