Hermes AW16 Press Day - #Hermestagram

The Freezus Curve takes centre stage at the Hermès AW16 Press Day.



  • Create an engaging photographic and social opportunity for Hermès Press Day
  • Make sure the experience is fun and interactive for guests, whilst generating creative content 
  • Provide the technology that will allow guests to live share to Instagram






  • The Freezus Curve, 10 camera rig positioned in front of a 4m Hermès branded backdrop
  • A fan to create movement in the Hermès scarves and allowing more interaction with the product
  • Live social sharing via a touchscreen and a beautifully designed, Hermès branded microsite
  • Event specific hashtags #HermesAW16 #Hermestagram 

Check out the Instagram posts from the activation here. 



  • Bespoke Set
  • Freezus Curve
  • Live Instagram User Posting
  • Video Output


  • 215 Freezus Curve Videos Taken
  • 75% of Videos Shared to Social
  • 118 Email Shares
  • 37 Instagram Shares