Hermes AW16 Press Day - #Hermestagram

The Freezus Curve takes centre stage at the Hermès AW16 Press Day.

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Brief:

  • Create an engaging photographic and social opportunity for Hermès Press Day
  • Make sure the experience is fun and interactive for guests, whilst generating creative content 
  • Provide the technology that will allow guests to live share to Instagram

 

 

 

 

Solution:

  • The Freezus Curve, 10 camera rig positioned in front of a 4m Hermès branded backdrop
  • A fan to create movement in the Hermès scarves and allowing more interaction with the product
  • Live social sharing via a touchscreen and a beautifully designed, Hermès branded microsite
  • Event specific hashtags #HermesAW16 #Hermestagram 

Check out the Instagram posts from the activation here. 

 

 

  • Bespoke Set
  • Freezus Curve
  • Live Instagram User Posting
  • Video Output

Results:

  • 215 Freezus Curve Videos Taken
  • 155 Shares
  • 75% of Videos Shared to Social
  • 118 Email Shares
  • 37 Instagram Shares