IWC Gala, Geneva - #IWCSIHH

A magical moment at a celebrity gala event.



As part of a series of global events with IWC, we partnered with them to design and build an art piece set and content shoot at the annual SIHH International Show of Fine Watches in Geneva.

As with all previous global events, the goal was to create striking moving content for their A-list gala guests to share on Instagram.  

  • Freezus Curve
  • Bespoke build
  • Event Video Team
  • 3d Photos


Taking inspiration from the palladian interior of IWC's SIHH exhibition set, The Flash Pack re-expressed this classic architectural design concept by creating a modern and abstract cluster of mirror and light columns, set onto a marble floor.

Our Freezus Curve was positioned in front of the set and the camera rig technology captured the moment in a series of high resolution photographs to form a smooth 3D video.

Global A-listers who had their photos taken in the Freezus Curve included Nico Rosberg, Taylor Schilling, Adriana Lima, Lewis Hamilton, Sonam Kapoor, Naomie Harris, Kristina Bazan and Ronan Keating.


Curious to find our more about how we use 3d photography? Have a look at how we used our Freezus Curve at OnBlackheath Festival or our 360 Bullet Time Rig for Third Space.

Read more about the night here.