Create a magical moment at a celebrity gala event.
The Flash Pack were commissioned by IWC to design and build an art piece set and content shoot at the annual SIHH International Show of Fine Watches in Geneva.
The goal was to create striking moving content for their A-list gala guests to share on Instagram.
Taking inspiration from the palladian interior of IWC's SIHH exhibition set, The Flash Pack re-expressed this classic architectural design concept by creating a modern and abstract cluster of mirror and light columns, set onto a marble floor.
Our Freezus Curve was positioned in front of the set and the camera rig technology captured the moment in a series of high resolution photographs to form a smooth 3D video.
Global A-listers who had their photos taken in the Freezus Curve included Nico Rosberg, Taylor Schilling, Adriana Lima, Lewis Hamilton, Sonam Kapoor, Naomie Harris, Kristina Bazan and Ronan Keating.
Read more about the night here.