IWC Gala, Geneva - #IWCSIHH

Celebrating the heritage of IWC and their 150 years of fine watchmaking at SIHH

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BRIEF:

In conjunction with a global collection of events hosted by IWC, we were approached by them to capture content during the celebration of their 150 years of fine watchmaking during their Gala at SIHH - a world-renowned international watch show.

The brief was to create an immersive set that would show off their A-list celebrity guests and to showcase performer, Aloe Blacc and his band. As always our remit was to produce instantly shareable content.

 

SOLUTION:

Our solution was to create a live-music inspired activation for their hundreds of guests - featuring Aloe Blacc and Friends.

We created a long set that used vertically standing stage lights and full band kit.

We decided to capture content in super-slow motion, using a dolly system to pan past the guests on the stage - slowing down when passing each of them. This would add a live stage feel to the finished output.

RESULTS: 

Hundreds of unique branded videos were shared directly from the VIP influencer’s social channels. In the following seven days, a total of 61 million impressions were tracked from the featured hashtag, '#IWCSIHH'.

* Impressions from 16/01/18 to 23/01/18

RESULTS:

  • 252 Videos Captured
  • 100% Share Rate
  • 61M Impressions