Jack Wills - #JWModelSearch

To create an in-store professional fashion shoot experience across 9 locations as part of the #JWModelSearch.



To create an in-store professional fashion shoot experience across 9 locations as part of the #JWModelSearch, whilst aiding in creating a social buzz around the campaign. The aim of the competition was to find fresh new faces for the Jack Wills Spring/Summer 2015 campaign.


Our in-store experience began on arrival with a Hollywood style red carpet entrance and a screen streaming a live feed of the pictures being taken. We also utilised our hashtag printer which printed all the photos posted on Instagram and Twitter using the #JWModelSearch in store. Before the shoot, the potential models were met by a personal stylist, who branded them with Jack Wills accessories. Applicants were then lead to the in-store photography studio. After having their photos taken, customers were taken to the Photo Booth Sharing Station. This bank of 6 iPads allowed participants to view their images, apply filters, and then share them via Facebook, Twitter and email using the #JWModelSearch hashtag. During the photo shoots, shoppers and applicants were kept entertained with live music in the form of a DJ & live saxophonist.


Geraldine Vanoversteeg, Projects Marketing Manager, Jack Wills said:

“The Flash Pack helped us to deliver a really successful experience. The campaign achieved and surpassed all of our expectations and created a great buzz - both in-store and online. In fact, it was such a success that we decided to take it overseas to the US and MEA too. The Flash Pack were creative in their approach, easy to work with and delivered everything as promised. The activity was based round a very intensive nine days and everything went according to plan. This tour gave Jack Wills an opportunity to get face to face with our consumers and allowed them to really feel part of our family. There is a lot of undiscovered talent in the UK and as a truly British brand, we are proud to partner with The Flash Pack on this nationwide #JWModelSearch.”

  • In Store Photo Studio
  • Hashtag Printer
  • Live Slideshow
  • Social Sharing
  • Social Analytics


  • 4,242 Prints
  • 9 Locations
  • 2,670 Social shares
  • 9 Days
  • 14M Total estimated social reach