John Lewis: Closer To The Action - #JLTechLounge

Bringing guests 'closer to the action' throughout the 2014 World Cup in Brazil. 

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BRIEF:

To bring guests ‘closer to the action’. Immersing visitors in a green (or in this case blue) screen experience allowing them to be brought closer to the action throughout the 2014 World Cup in Brazil. Promoting social media uploads of the photos, particularly twitter, to aid in the John Lewis twitter competition.

SOLUTION:

Commissioned by Pretty Green on behalf of John Lewis, we delivered the photographic and social media elements to this experience. Touring four major UK shopping centres across consecutive weekends, the John Lewis tech lounge promoted technology at its best. Inviting customers into the lounge to experience the Ultra HD 4k TVs, and new curved LED TVs, consumers could also have their photo taken against the blue screen wall, selecting where their World Cup themed image was taken. After receiving a complimentary print out, guests were then invited to share their images socially via one of two 21’ touchscreens positioned on the lounge walls. For those who posted their photo to twitter, they were automatically entered into a competition to win £5,000 worth of John Lewis tech.

  • Green Screen
  • Branded Photo Prints
  • Live Photo Streaming
  • Social Sharing
  • Social Analytics

RESULTS:

  • 2238 prints across four locations
  • 1709 social shares
  • 722 #JLTechlounge twitter mentions
  • 3.6 million reached via social