John Lewis Wedding Shows #JLGiftList

Commissioned by PrettyGreen on behalf of John Lewis, we were tasked with creating a photographic experience adding value to their iconic stand at a series of national wedding shows.

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The Brief:

  • Engage brides on stand, capture memorable content, and give a branded take away to guests helping them to remember the John Lewis bridal magazine, Edition.
  • Tour this experience across 4 x 2015 national wedding shows as part of the #JLGiftList campaign.

The Solution:

We turned stand visitors into cover stars by placing them on the front cover of the John Lewis Edition Magazine. Complete with A4 print outs of their photo, replicating the magazine, the guests were also able to post their digital content socially across Facebook, Twitter and email via on stand touch screens.

  • custom A4 photos
  • live social shares

Results

  • 4,020 total prints
  • 2,168 live shares
  • 1,948 unique emails captured
  • 181 shares per day
  • 54% photos taken were shared
  • 335 average photos taken per day