Lululemon - #Lululemon

Classically inspired photo booth, created to match the new store's aesthetic 

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BRIEF:

Athletic sportswear brand, Lululemon approached us to create a permanently installed photo booth experience for their soon to be opened flagship store in Regents Street, London.

The booth was to be styled to match their brand identity and the interior of their new store. It was also to produce classic photo booth prints, with a photo wall for guests to pin their photos to - promoting wellbeing.

 

SOLUTION:

Collaborating with the Lululemon team, we took inspiration from the styling of the soon to be opened Regents Street store. From this, we created multiple concepts that would to seamlessly fit into its surroundings; using the exact same materials and finishes that are used throughout the store.

Finishes include a custom built neon sign, classic photo booth prints, and a touch screen for socially sharing photos, .

With the booth being free to store visitors, guest's can take as many photos as they like before printing, writing a personal note, and adding to the ‘visions and goals’ photo wall.

RESULTS:

  • 4800+ Photos Taken P/A
  • 2600+ Social Shares P/A
  • 2600+ Email Addresses Captured P/A