Michael Kors X Tatler - #KorsxTatler

A fun, playful space to showcase 26 up-and-coming models for Michael Kors x Tatler at the iconic Saatchi Gallery, London.

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BRIEF:

The brief was to create a fun, playful activation space for 750 guests and 26 up-and-coming models at the launch of English Roses 2017. The space also needed to have the ability to be simplified, for the three public open days following the main event. The design and content were to be original, flawless and immediately shareable. 

 

SOLUTION:

Held at The Saatchi Gallery, The English Roses 2017 was a celebration of Tatler’s eye for spotting and showcasing up and coming talent.

Michael Kors and Tatler wanted a live video activation space, themed around a fun kaleidoscopic disco. 

To make this into a reality, we set up a video capturing and editing area within the soft, yet bright hexagonal activation space. It was decorated with swirling patterns of both fixed and loose balloons, creating a fun, playful space to capture our short form videos in.

 

 

To create the kaleidoscopic effect, our Creative Technicians wrote a fully bespoke, custom video editing script from scratch. This allowed the videographers to shoot video of the guests dancing in the space, to then be processed by the script, with multiple layers of post-production effects added before being outputted and ready to share on venue screens and guests social media. 

For the three days following the main event, a secondary rig needed to be configured, so we enlisted the use of our Mod booth. This was also set it up with a custom editing script, for seamless use over the following days inspired by the hero event.

 

RESULTS:

Over the English Roses launch party and three days following - Instagram and Twitter feeds were filled with bright and colourful videos, showcasing the English Roses’ models and guests of the evening.

RESULTS:

  • 556 VIDEOS CAPTURED
  • 597 Social Shares
  • 107% SHARE RATE