Netflix - #Netflix

The UK launch of three Netflix Originals shows, and three photographic shoots to showcase them.

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BRIEF:

For the UK launch of three Netflix Original shows, we were briefed to create three photo activation spaces, for shows; Stranger ThingsRiverdale and Pretty Little Liars.

Collaborating with our friends at Livity - each area within the activation was to celebrate an iconic scene from the TV shows. 

SOLUTION:

Being fans of these shows, we started by establishing famous scenes from them; creating multiple concepts based on their styling.

As each experience would take up a large area, a popular location was scouted within the Arndale Mall, Manchester. This would give us space to create a Hollywood inspired set - reminiscent of being behind the scenes.

Playing on the theme of the supernatural, and pulling from the 80’s styled aesthetic of Stranger Things; the iconic woodland chase scene was recreated. Added touches to the scene, would include a box of Eggos, walkie-talkies, and of course - the bikes, with fog lingering in the background. The content was to be captured using multiple cameras - creating 3D photos.

Riverdale has a large focus at the High School - so a scene was built to recreate the famous school corridor; where lots of slow-motion tracking shots happen. Tracked shots were to be filmed in super slowmo - capturing this famous shot with fans.

Pretty Little Liars explores the darker side of friendship, and has a strong theme of mystery. To stay on-key with the current season, we used the iconic Police line-up scene, and were to capture GIFs of guests mimicking the signature look.

 

RESULTS:

With the set built, cameras at the ready, and guests queuing outside - the doors were opened to the Netflix activation. Guests rushed into each experience to re-live their favourite moments from the shows. 

A massive wave of Netflix inspired content was pushed out through nearly one thousand social accounts on the day; creating a real big buzz around the shows.

RESULTS:

  • 723 VIDEOS CREATED
  • 988 TOTAL SHARES
  • 137% SHARE RATE