New Look at Wireless #NewLookWireless

Three photographic experiences for New Look at Wireless festival, London.

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THE BRIEF

Working with agency Smart Live, we were tasked with the following:

– Capture branded photo and GIF content in 3 x festival locations
– Appeal to both a female and male audience.
– Use social media to share all content captured
– Increase visibility across social media to reach a wider audience of the same demographic.
– Reach as many festival goers as possible and exclude no one, including their VIPs.
– Create a lasting memory of the New Look brand and their association with Wireless. 

 

THE SOLUTION

Three photographic experiences:

1. Enclosed greenscreen photobooth transporting festival goers onto the mainstage with a huge crowd behind them

2. Lights Camera GIF Booth – taking two snaps of festival goers, capturing two different poses and stitching them together, resulting in a moving image, unique to anyones social profiles!

3. And finally a VIP Lights Camera GIF Booth inside a renovated Airstream, capturing glimpses of the backstage area and allowing for everyone to be included in New Looks activation.

  • Branded Photos and GIFS
  • 2 x GIF Booths
  • Live Social Sharing
  • Live Photo Streaming
  • Airstream Caravan

Results

  • 4 days
  • 5563 photo booth users
  • 2856 photos taken
  • 1242 unique emails
  • 66% of consumers downloaded and shared their images