Peugeot – #MY108 Festival Tour

To promote the launch of the new Peugeot 108, focusing on the ability to personalise the car to match your style. #My108

Share

BRIEF:

To promote the launch of the new Peugeot 108, focusing on the ability to personalise the car to match your style. To create a unique and engaging experience to enhance the #My108 social media campaign.

SOLUTION:

Working with A Little Bird and utilising the power of green screen, our aim was to show that the 108 could be personalised to fit all personalities and styles.

A Little Bird created a chill out style lounge with music, beanbags and phone charging stations. Visitors were then invited to head for the #My108 given the choice of a number of styled props and backdrops to fit their car style. Once on stage, they were encouraged to explore the car, posing with it, in it, on it. The photos were instantly streamed to a bank of iPads where users could share their branded #My108 photo to Twitter and Instagram, as well as picking up a branded print out.

  • Custom Design
  • Custom Build
  • Green Screen Stage
  • Live Social Sharing
  • Hashtag Printing

RESULTS:

  • 3732 #My108 prints
  • 6531 customers
  • 2272 social shares
  • 446,035 reached via social