Mondrian, photo booth, infinity room, The Flash Pack

The Mondrian - #RumpusRoom

Infinity room come art installation at iconic London hotel.

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BRIEF:

Approached by the luxurious hotel group  The Mondrian - at Sea Containers, London; we were briefed to create a permanently installed photo booth experience to be located on the 12th floor of the exclusive Rumpus Room.

The booth was to match the high-end, yet quirky interior of the space; with the content being easily shared as UGC via guests to their social feeds.

 

SOLUTION:

Working with the in house teams at The Mondrian, our team worked up a series of bold, striking styles to feature in the premium space.

Styling the interior to match the booth’s surroundings, an infinity room of mirrors was decided upon, using a large ceiling mounted screen and bespoke animations created by our designers to create constantly changing and eye catching effects, drawing in guest after guest to the space.

GIF's are then immediately shareable, with data capture driving further ROI for the group.

 

 

 

RESULTS:

  • 18,504 GIFS Taken P/A
  • 15,516 Social Shares P/A