The W Hotel, London - #PoseWhenever

Motion sensor activated 'next generation' photo booth at The W Hotel, Leciester Square



To design, create and install a permanent and engaging social media enabled photo booth at The W Hotel, Leicester Square


In keeping with the luxury nature of The W we transformed what was once an unused cupboard, into a luxury guest experience. A full length two-way mirror hides the photo booth, with motion sensors activating filament style lighting to each side. A separate touch screen allows guests to apply filters to their image in realtime and share directly to email, Facebook, Twitter and Instagram through a bespoke W branded microsite. Integrated analytics allow the hotel to track results of their campaign.

  • Custom Design
  • Custom Build
  • Live Photo Streaming
  • Social Sharing
  • Social Analytics
  • Branded Photos


  • 10,000 Images captured within the first three months
  • 3,000 Images shared within the first three months
  • + Increased guest and staff engagement