Motion sensor activated 'next generation' photo booth at The W Hotel, Leciester Square
To design, create and install a permanent and engaging social media enabled photo booth at The W Hotel, Leicester Square
In keeping with the luxury nature of The W we transformed what was once an unused cupboard, into a luxury guest experience. A full length two-way mirror hides the photo booth, with motion sensors activating filament style lighting to each side. A separate touch screen allows guests to apply filters to their image in realtime and share directly to email, Facebook, Twitter and Instagram through a bespoke W branded microsite. Integrated analytics allow the hotel to track results of their campaign.