The W Hotel, Times Square, NYC - #PoseWhenever

A custom next generation, motion sensor activated photo booth installation into the iconic W Hotel, Times Square.



  • Design, produce and install a 'next generation' photo booth into the flagship W hotel location - Times Square, New York
  • Create the ability for live social shares in an unattended environment
  • Allow for branded print outs that can be customised regularly for in house events
  • Create a turn key solution that requires very little management


  • A hand made and designed photo booth hiding behind a full length mirror
  • Motion sensor activated giving an element of surprise, intrigue and 'wow' to guests
  • Live social streaming to external touchscreen, allowing users to email their photos
  • Emailed photos link through to branded microsite allowing remarketing and social sharing of content
  • Images streaming live to slideshow screens hidden behind mirrors in the clubs bathrooms, adding an additional element of surprise to guests
  • Full management and support of system and set up
  • Regular analytics and reporting given on all booth activity 
  • custom design
  • custom build
  • live photo streaming
  • custom microsite
  • motion sensor activated
  • live sharing

The initial 6 week results:

  • 6716 photos
  • 1679 prints
  • 778 social shares
  • 1295 microsite views