Third Space - #ThirdSpace360

360 Bullet TIme Rig at More London Estates, on behalf of luxury gym, Third Space.

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Brief:

Create a fun and engaging photographic and social opportunity as an added experience to the launch of the new Third Space gym at Tower Bridge.

Provide the tech and social software required to allow visitors to have their 360 video taken with the Third Space gym and Tower Bridge in the background.

Provide the technology and social software to allow guests to have their photo taken and share it onto social media live, with a focus on Instagram.

Outdoor location and January weather conditions to be considered when creating the experience.


 



Solution:

A 360 bullet time rig positioned directly outside the new Third Space gym at the iconic More London Estates, Tower Bridge.

Large format video screens screening best of content and enticing locally based office workers in surrounding buildings into both the experience and the gym itself.

Live social sharing software offering posts directly to users instagram accounts with preset text.

Inflatable structure to protect the tech from extreme weather.

Support the activity with the addition of a competition to win a years full membership, simply by posting their video to instagram with #ThirdSpace360.

Check out the instagram posts from the activation here.



  • 360 bullet time rig
  • Straight to instagram user posting
  • Live video streaming
  • Fully custom experience

Results:

  • 3 live days
  • 876 videos captured
  • 931 social shares
  • 474 comments
  • 5,596 total likes
  • 224k impressions