Underarmour – I Will Challenge

Create photographic content at the #IWILL Challenge in Cardiff to raise brand awareness around the WRU Autumn Internationals.

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THE BRIEF

Create photographic content at the I WILL Challenge in Cardiff to raise brand awareness around the WRU Autumn Internationals as well as drive footfall to the local JD Sports store.

THE SOLUTION

A roaming photographer in the Challenge area taking shots of challenge participants mid exercise. Wireless transfer of selected and edited images live to an in store printer and media station in JD Sports, 100m away. This drove participants in store to collect their print and share their image

  • Live Event Photographer
  • Live Photo Streaming
  • Live Social Sharing
  • Branded Photo Prints

THE RESULTS

  • 36 uploads to facebook
  • 61 emailed content
  • 266 prints on the day