Urban Decay x Kristen Leanne - #KLxUD

The launch of an influencer collaboration and a center-piece activation

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BRIEF:

Collaborating with social influencer Kristen LeanneUrban Decay and Creative Styling approached us to create a photo activation for a product launch event, held at The Curtain, Shoreditch.

The brief was to produce a centerpiece for their 200 beauty blogger guests that could capture instantly shareable and engaging content.

SOLUTION:

We created a concept that was inspired by the brand collaboration - creating an experience that was colourful, fun and one that tied into the larger brand experience.

To do this, we teamed up with Ballie Ballerson of East London. As specialists in creating ridiculous adult ball pits, we briefed them to produce a large ball pit guests to have fun in. Using thousands of transparent balls and a colour changing LED floor - the whole area glowed with vibrant colours. This captured the playful brand identity of both Kristen and UD.

Capturing guests in motion whilst throwing the balls and jumping around, we created a 120º 3D photo rig that used 30 cameras and studio lighting to balance with the LED ball pit. The centerpiece was filled with beauty bloggers who captured eye-catching 3D content, all shared directly to their social accounts from the touch screens.

RESULTS:

  • 165 Photos Taken
  • 211 Social Shares
  • 3.2M Impressions