Vanity Fair x Instagram - #VFStoryStudio

Instantly produced mixed media content for VIP guests at the Cannes Film Festival

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BRIEF:

For the 71st International Cannes Film FestivalInstagram France approached us to create eye-catching content at the annual CHANELVanity Fair dinner.

With their VIP guests each only being available for a short window of time - we were presented with the challenge of quickly creating multiple pieces of engaging content.

These were to include: still images for editorial print; optimised stills for Instagram Stories, and video content for Instagram feeds.  

 

Solution:

Working closely with the Creative Director of Vanity Fair France, we developed a concept that would run from the live event, onto the editorial pages of the magazine.

As Cannes Film Festival is a celebration of film, our inspiration was taken from Eadweard Muybridge, the pioneer of the moving image, and GIF. 

We recreated this traditional capture process by shooting all content on video - with Smyle handling set build, right on the beach of the iconic Chez Tetou restaurant.

As well as shooting on video with our videographers, all content was to be captured in black & white; giving an early 1900’s feel to the finished output - bringing the Muybridge effect to life.

 

As well as individual images, the output was to be produced as contact sheet inspired images for Vanity Fair France to use on their social channels, along with instantly created video content for use on the VIP guest's Instagram.

RESULTS:

With the set built and our videographers on-site - video content was shot of the arriving VIPs guests. 

Once shot, the content was immediately turned around and sent directly via Airdrop to the Vanity Fair France team and guests phones for social sharing. 

The surge of beautifully curated content provided a unique insight into an exclusive event and raised the exposure of Instagram to the guests of the annual CHANEL x Vanity Fair dinner; filling feeds for days to come, with Instagram's Muybridge inspired content.