Vogue - #VogueParty

The exclusive reopening of Annabel’s Mayfair, with BAFTA stars.

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BRIEF:

Celebrating the 71st EE BAFTA Awards and in collaboration with Tiffany & Co., we were approached by Vogue to create content at the #VogueParty, held in conjunction with the reopening of the exclusive Annabel’s club of Mayfair.

We were to produce content of the hundreds of guests that were in attendance. It was to be on brand for each partner - with the outputs being instantly shareable and available to be published on British Vogue.

 

SOLUTION:

Working closely with the Vogue team, we created the Content Creation Studio. This concept captured 3D photos of guests - using 12 high-res cameras to produce seamless GIFs. The set took inspiration from the unique interior of Annabel’s, with the studio lighting playing homage to Vogue’s unique editorial style.

All content was immediately available to share via a touch screen and was socially shared with the A-listers millions of followers.

 

Continuing our theme of 3D content capture in the Studio - we captured analog stereoscopic photos of the party guests - shooting on 35mm film. This added a raw, spontaneous feeling to the photos that encapsulated Vogue’s style.

The Content Creation Studio saw hosts Edward Enninful, Kate Moss, Naomi Campbell, Paloma Faith, Ellie FanningTinie Tempa and more - share their 3D photos from the evening.

RESULTS:

  • 124 Content Captured
  • 160 Social Shares
  • 12M Impressions