W TV Channel Launch #WeAreW

How do you get press, celebs and influencers excited about a new TV channel launch? Make them the centre of attention, with 48 cameras pointing their way..

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The Brief

Working with Momentum Events, we were tasked with creating a fun and enagaging photo opportunity to celebrate the launch of new TV channel, W.




 





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The Solution

  • A 48 camera bullet rig, AKA 'Freezus' capturing guests from all angles
  • Live social sharing to facebook, twitter, instagram and email
  • Branded microsite for resharing opportunities
  • Tracked statistics and analytics on share behaviours and key influencers
  • Predetermined copy to all social shares using #WeAreW

 

  • 48 camera 180 degree Freezus Rig
  • Live Social Sharing

Results

  • 1 Night
  • 111 Videos Captured
  • 202 Shares
  • 3,181 Total likes on top Instagram Video
  • 1m+ Estimated Total Reach of #