A Year Of The Flash Pack - Our Best Photo Booth Moments

4th Oct

The Flash Pack turns one!

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Last week, we celebrated one year as The Flash Pack. Back in September 2015, three photography focused brands merged to combine their knowledge, techniques and creative abilities in producing the best visual experiences out there. One year later, The Flash Pack has created award winning campaigns, grown a team of passionate innovators and has developed never seen before photo technology that is redefining the way brands communicate with their consumer. 

To celebrate our 1st birthday, we look back on the best moments from The Flash Pack so far…

Third Space 360

Back in January, we took our showstopping 360 Bullet Rig to More London Estates to celebrate the opening of the new Third Space luxury gym. With Tower Bridge in the background, we had members of the public diving and backflipping into the booth, creating extreme, high energy content that was highly shareable.

Google Social - Break The Internet

Inspired by the iconic Drake music video for Hotline Bling, we partnered with Amplify to capture social influencers and guests recreating Drake’s signature moves.  Set within a colour changing light box ‘the bling booth’, the experience was hugely popular and created some of our most eye catching content to date… 

 

H&M x Field Day 2016 - The Electric Jungle

Showing off our abilities as a creative agency, The Flash Pack designed and built an immersive installation for H&M at London’s Field Day festival.

The Freezus Curve photo technology took centre stage within creative hub and inspired thousands of festival-goers  to express themselves in 3D form. The content was so compelling and shareable that the #HMxFieldDay hashtag acquired an explosive reach of over 100 million! 

This activation has been shortlisted for The Drum Social Buzz award for Best User Generated Content & FMBE’s Live Digital award.


GQ’s Men of the Year awards 2016 ‘Instagram Booth’

With the Freezus Curve becoming almost an iconic Flash Pack product, it was fitting that we took the innovative technology to the 19th GQ Men of the Year awards at the Tate Modern.

Working with both internal Conde Nast creative teams, and George Lewin set designer, we created an experience for A-listers and guests that created atmospheric and distinctive content; perfect for some of the most curated celebrity Instagram accounts.

With icons such as Ricky Gervais, Billy Connolly and Grayson Perry posing in our booth, the installation proved a huge success.

Tape London 

Tape London nightclub tasked The Flash Pack with transforming an unused space into an interactive, permanent photo installation. Inspired by the Met Gala Light tunnel, the space consisted of mirror and lights creating a visually stunning neon infinity effect. A mounted fish eye camera captures party goers inside the installation in a hyper GIF, ready to share to social media via an inbuilt touch screen.

...And this is just the beginning. The Flash Pack’s business philosophy is rooted in creating the most innovative visual experiences and compelling content and we are continually striving to create the best and most unique solutions. With some of our biggest and most exciting projects on the horizon, this is only the start of our ever evolving brand.