GIFs are taking over the internet – join the movement!
Unless you’ve been hiding under a rock for the last five years, you’ve probably noticed the short, sometimes slightly off-the-wall, animated images that are slowly taking over your computer and your phone.
The Graphics Interchange Format, better known by its street-name, the GIF, has actually been around since 1987. Originally conceived as a means of transferring highly-compressed, 256 colour files, today the term is more commonly used to refer to the animated GIF – a series of still shots, strung together to create a seamless, moving image.
In spite of the format’s relative antiquity, the humble GIF has exploded over the course of the last few years, seizing control of the internet and obliterating any hope we ever had for an even minorly productive workday. Popular services like Channel 4 News have turned distraction into an artform, and social media platforms like Facebook, having already added support for GIFs in posts and comments, recently announced that its users will now be able to upload short, GIF-like videos as their profile pictures.
According to the New York Times, this sudden resurgence of popularity is largely mobile-driven, as people have embraced the GIF as a fun and expressive form of visual-messaging.
Since Facebook started supporting GIFs back in March, its Messenger App users have sent more than five million of the animated images each day. Tumblr reported that over 23 million GIFs are uploaded to the blogging site on a daily basis. Moreover, Giphy recently announced that it serves up an eye-watering three billion GIFs each month.
When you consider the massive social reach and viral possibilities, it shouldn’t take much imagination to put two and two together: GIFs are a brand marketer’s new best friend. Unsurprisingly, the New York Times confirmed that more and more companies are catching on and incorporating these animations into their various advertising efforts.
But as the mountain of GIFs climbs higher and higher, and more companies latch onto the viral marketing power of this re-emerging format, making your GIFs stand out from the crowd is becoming an increasingly difficult thing to do.
That’s where we come in.
At The Flash Pack, we’re always looking for new ways to help you bring your visual content A-game, and when we saw GIFs starting to take off, we seized the moment and swung into action.
The result? Our GIF Booth: your one-stop-shop for creative, visually-striking GIFs that are overflowing with The Flash Pack’s unique blend of style and pizzazz.
We make the process as easy as possible: your guests simply step into the booth, grab a prop or two and start rocking out. The camera will snap a series of rapid-fire photos that are then stitched into a short, seamless animation, which they can share right from the booth.
And for all the nostalgia junkies out there, we can even turn your guests’ favourite GIFs into a simple and stylish, animated flipbook. Just flip, laugh and repeat.
We recently tested our GIF Booth out on some unsuspecting mall-goers in promotion of Sky 1’s You, Me and the Apocalypse campaign. We set up a green screen backdrop with an animation of a meteor speeding towards participants and exploding on impact. The results were more than entertaining.
In addition to generating over 534 GIFs, 100% of which were shared over social media, the campaign provided us with valuable insights into the very bowels of human nature itself. In a scene straight out of Force Majeure (listed here by IMDB), many participants actually used their own children as human shields to protect themselves from the impact.
Needless to say, we can only hope that in the event of an actual meteor-ridden apocalypse, these parents find it within themselves to step up the game of their basic moral decency – at least just a touch.