A multi-tiered campaign to promote the SS Divided Collection.
A pop-up studio inspired by the art work of Reeps One and a content strategy including Snapchat Geo Filters and pre-seeded social teasers.
We collaborated with Reeps to design the set through a live painting content shoot that was teased out on H&M’s social channel pre-event.
We designed a geo-targeted Snapchat filter celebrating the print of the Divided collection.
Festival goers were captured in our pop-up Bullet Time studio.
The best content created by festival goers was selected live and broadcast to the main stage.
The Numbers
2 Days
3 Pre-event Video Teasers
974 Bullet Time Videos
3896 People through the photo experience
100% Share Rate
Our Role
Strategy and Creative
Design and Build
VFX and Social Sharing
Video content production
Getting Nostalgic With the Nokia 8110
The BRITs Backstage Instagram Studio