The Flash Pack took House of Vans’ Manchester debut to the next level with an unforgettable Retro Booth photo experience.
Skateboarders are defined by their innate desire to push the limits and to seek out bold, new ways of expressing themselves – two ideas that Vans has embodied since its inception back in 1966. So when they asked us to lend some of our trademark flair to the Manchester debut of House of Vans, a full-weekend event at B.eat Street in the heart of Manchester, we jumped at the chance to team up with such an obviously kindred spirit.
Vans packed the event with as much energy, creativity and style as possible, offering guests a weekend of experiences that were, true to form, nothing short of “Off the Wall.”
Vans kicked things off with a bang Friday night with some of the biggest names in Electronic, Dub and Drum & Bass music. Groups like Jenna & The Gs and 8 Gold Rings rocked the crowd while DJs like Shadow Child and Maribou State delivered blistering sets that kept the dance floor packed and the party going well into the early hours of the morning.
On Saturday afternoon, House of Vans teamed up with with Manchester’s own Projekts MCR to bring Skate Skool to town. Beginners of all ages learned how to push and ollie while intermediates brushed up on their kickflips and boardslides. More experienced skaters faced the challenge of a custom skate obstacle by Black Sheep Skateboard Store.
Meanwhile, the artistically-inclined had their pick of activities to spark their creative spirits. Skate and casual womenswear label, Man Up Girl, offered an embroidery workshop where anyone could design their own, custom Vans t-shirt. House of Vans encouraged everyone to experiment with type, collages, and illustrations to create their own page in a commemorative zine, inspired by the classic Vans Sk8-Hi sneaker.
Keeping things in the community, Vans commissioned limited-edition works from three of Manchester’s brightest young artists: Lottie Pencheon, Lewis Loughman and TJ Dolan were each invited to create pieces inspired by the Sk8-Hi. In addition to offering guests a limited run of the prints, House of Vans set up a temporary exhibition featuring other works from the promising young artists.
When it came to our own contribution, we knew we had to cook up something special. We decided our Retro Booth was a perfect fit for a brand built on vintage, southern California style. It’s a 100% modern take on the beloved classic photobooth – in other words, what might look familiar on the outside instantly becomes a one-of-a-kind, high-tech experience as soon as guests close the curtain.
The concept behind the booth is simple: climb in with a friend (or two or three), take a seat and start going crazy. The booth takes its snaps and you get a print-out on that familiar four-photo strip you know from your early teen days.
For the House of Vans weekend, we decided to take things a step further: in order to effectively capture the energy and creativity of such a wild and crazy crowd, making it a GIF Booth was the only logical solution.
Throughout the weekend, guests used the #HOUSEOFVANS hashtag to spread the word with images and GIFs. Over three days, our booth pumped out nearly 600 GIFs, which were shared more than 200 times!
Even better, everyone at B.eat Street could instantly see their images and GIFs in a super-sized slideshow projected live on the wall. When all was said and done, 1,500 people used our #HOUSEOFVANS Retro Booth to remind themselves (and everyone they know) about this unforgettable event.