The internet is moving to video, but dating apps choose to arrive fashionably late.
Earlier last week, Megan Farokhmanesh of The Verge published an article summarising how dating services and mobile apps are too slow when adopting video and digital practices. The Verge reporter gave an overview of all the different methods dating services were trying to use, in the hopes of introducing video to dating.
We're reminded of these early attempts from 1987.
But while the article delved into how we're introducing video to services and applications, it didn’t go into much detail about the benefits that this new visual technology could bring to dating.
Imagine being able to scope out a potential partner before risking a possibly awkward first encounter. A picture is just a snapshot. Anyone can make themselves up in a selfie. But a video can say a thousand words. Users are interested in sharing and learning more about other users. Videos make this possible.
But, “video is scary. You’re showing off so much more of yourself than if you posted a selfie. You’re showing your flaws, your personality, the real you - and that can be terrifying” - Behzad Behrouzi at Lively.
This weekend, Bumble are curating a video installation at the annual Field Day festival in London. While they may not be the first to use daytime festivals as a chance to connect with audiences, they are, however, one of the first dating applications to use these face-to-face encounters as an opportunity to produce dynamic, engaging content with instant shareability.
“We want to create memories, save memories, share memories. Bumble is a social networking lifestyle app. But our overall aim is to bring life to online relationships.” - Bumble
Bumble are giving their audiences the chance to evolve how they visually communicate, providing attendees with an opportunity to delve into who they’re trying to meet; the person behind the selfie.
So, how could introducing live video improve your first encounter with a potential partner?
Forget meeting at a bar for a first date, but instead, have an initial 20-minute video chat. What about a 30 second pre-dating live video introduction? Forgo the awkward first date and dreary small talk and (virtually) meet someone face-to-face. If the date isn’t what you were expecting, there’s no waiting to find an excuse to run away!
Why pick Field Day festival for a video activation? Music is an experience, a bridge to emotion. Music creates shareable moments with friends and loved ones and triggers our favourite memories. All of which, we’d ideally capture on video.
Trying to help visitors get to grips with dynamic, movable imagery, we rolled out our Freezus Curve - our latest in 3D photo technology.
This technology is the next stage in video technology for online dating and mobile dating applications. Rather than having to make an awkward introduction like the 80’s introductory videos we mentioned before - you can gather so much more about a person by adding fluency and movement to images.
Come and find Bumble at this weekend's Field Day. Head to our 3D flower wall in the Bumble Garden for your bespoke GIF and instantly share with any potential matches! Be sure to share your GIF on Instagram or Twitter and tag #BumblexFieldday to enter Bumble’s Field Day competition and be in with a chance of winning £250 Selfridges Vouchers!
For the original article, visit here.