[Infographic] 139 facts about Instagram

15th Jun

Instagram is the photography mobile application that has grown into one of the single, most influential and iconic social media platforms in history


But for most, it’s turned into the first-choice for visual communications.

Below, are some of the 139 facts and stats about the visual app that shook the photography world:


  • October: Instagram was launched (by Systrom and Krieger) with the hope of visualising communication through images.
  • December: They hit 1 million users in just a short couple of months. At this time, Facebook had more than 600 million users.


  • April: Acquired by Facebook for approximately $1 billion in cash and stock


  • May: Introduced photo tagging and ‘Photos of You’.
  • June: Launched video sharing.
  • November: Introduced sponsored post advertising targeting US users.
  • December: Added ‘Direct’, a feature that allows users to send photos to specific people directly from the app.


  • December: Hit 300 million users.


  • October: Hit 400 million users. Launched Boomerang.


  • March: Switched its feed from chronological to algorithmically-driven best posts first.
  • May: Introduced a new look as well as an updated icon and app design for Instagram.
  • June:  Announced instant translation feature.
  • July: Announced that it will start allowing users to filter out comment streams. Launched Instagram Stories.
  • August: Brought in Image Zoom, allowing users to zoom into images.
  • November: Live video broadcasting features announced.
  • December: Hit 600 million users.


1st Instagram Post


The platform became an icon, and gave rise to countless startups and later, even spawned a TV show, the Rich Kids of Instagram... admittedly, not always to our taste.

But can be easy to forget that Instagram wasn’t the first platform to try its hand at visual communications, they just happened to do it better. Remember Flickr? What Tumblr did for online photography blogs, Instagram did for mobile first photographers. The big difference though was that Instagram was for real-time sharing.

Better usability, better accessibility. This is where Instagram found their sweet spot.

Focusing on simplicity, the founders, Kevin Systrom and Mike Krieger aim was to concentrate on the quality of photography, away from a feature-heavy platform (like Facebook). They’ve since carried this on and recently rolled out a minimal, flat design across the platform’s interface as well as their logo.

But with its ever growing popularity came the need to refresh the app and adapt to the saturation of content. Typically, selfies, food and pets take up the majority of the feeds.

An algorithm similar to Facebook’s was introduced in March 2016, moving away from a chronological order and meaning most users on average miss 70% of posts in their feed. This helped to support social media’s move to quality, not quantity in our news feeds.

The abruptive ‘link in bio’ in the majority of captions has sparked controversy, with people even suggesting that this could be the next ‘user-defined product feature’. With Instagram’s popularity among brands and influencers, surely it’s obvious that the lack of a ‘link’ creates an abruptive barrier for users amongst their seamless, continuous social feed.

Or course, this doesn’t apply to adverts. Or sharing through Stories (sort of).

This is largely unknown, but many of the defining features of Instagram came from their users. When users started adding RT to their retweets, Instagram began to add this to posts instead automatically.

Snapchat’s popularity quickly gave rise to Instagram Stories.

Their most recent ‘copy’, was one final blow to Snapchat, in that they took their selfie filters.

Infographic Credit: Website Builder.org