Meet Kieran - Designer/Illustrator for The Flash Pack.
Having joined The Flash Pack almost two years ago, Kieran is one of the business’ most creative minds; transforming client briefs into stunning visual realities. Graduating from university in 2014, Kieran explores themes of popular culture, surrealism and humour in his own work as an illustrator. These skills and qualities developed as a freelance designer, Kieran brings to his role at the The Flash Pack and is an integral member of the team. We sat down with Kieran to find out a little more about his influences, his background and why he loves working for The Flash Pack.
Q: What’s your favourite part of working at The Flash Pack?
A: It is a great working environment at The Flash Pack and we are always working as a team to ensure every brief is delivered to our high standards. With the nature of the events industry being so fast paced and constantly changing, each week here is different. I have to adapt to each brief and the client’s needs and so, as a designer, my ideas and creativity are constantly being pushed. I’m always learning something new.
Q: What has been your biggest challenge here?
A: Particularly when a client’s brief is so specific or minimal, it’s often a challenge to keep in line with their requirements whilst applying my own personal creativity. Striving to make the most out of specific brand assets or artwork can be challenging, but also satisfying when achieved.
Q: What has been the most exciting project to work on?
A: I’ve been very fortunate to work on many exciting projects, but top of the list has to be our recent activation for H&M at Field Day. We were given complete creative freedom by H&M and the benefits of that were huge and something that we were all incredibly proud of.
Q: Tell us about your background. Where did you got to university? What did you study?
A: Without sounding like a cliché, my background has always been art and design based, throughout my education, as well as my freelance work. Therefore, to go on to study Illustration was almost a natural result and progression of the two combined. The course I was on at Lancashire University was perfect for me, a small course that was tailored perfectly to my needs and gave me the opportunity of concentrating on my freelance work, whilst also bettering my skills.
Q: How would you describe your approach to design?
A: I tend to visualise the end point in my mind and almost work backwards to achieve that visualisation. I think the combination of my illustration and design experience has given me quite a unique approach, in that I like to think outside of the box in an almost unconventional way.
Q: Who or what are your current inspirations and how do they influence your work?
A: Currently I’m a huge fan of the work of Will Bryant, Studio Moross and Jean Jullien. All great, current artists that are blending contemporary design and hand-drawn artwork quite masterfully, in an almost rule-breaking way. And to see huge clients such as Pepsi, TFL and One Direction taking chances on artists like this is incredibly exciting.
Q: How do you think social media has changed graphic design, if at all?
A: In lots of ways it absolutely has, predominantly in terms of the sheer quantity produced. With the nature of social media being steady and constantly shifting, designers are almost forced to keep up with the growing trends and sheer volume of imagery that people now consume. In a way, this is almost both a positive and a negative; as the popularity of the trade rises, more and more talent emerge, but that also it makes it difficult for individuals to get noticed.
Q: Where do you see yourself in 5 year’s time?
A: Professional ping pong player!