Taking DOOH to a new level, Google has gone digital on London buses
Ramping up the marketing of the Pixel 2 phone, Google has unveiled a new phase of their Integrated strategy, with a fresh take on Digital Out Of Home (DOOH) advertising.
The real game-changing element, however, is the addition of responsive digital displays. These displays have the ability to change their content based on its location - using geo-targeting to connect to audiences.
As the Pixel 2 buses are the first example of digital being used in this way on transportation DOOH, we are sure to see other brands quickly reacting to this technology, with their own geo-targeted campaigns on transportation.