Universal Music and American Airlines at The Brits

8th Mar

Bravo to The Brits! 2017 was another year the awards highlighted and celebrated the remarkable talent the UK has to offer. Naturally, The Flash Pack were on hand to capture the pre and post parties with Universal Music.


To honor the 2017 BRIT Awards and get everyone in the mood to celebrate, American Airlines and Universal Music hosted parties in the Brits capital, London. They needed two separate photo experiences to provide an online buzz and get guests sharing their videos! 

A British awards ceremony wouldn't be complete without a nod or two to Adele who said on the night  "I'm somewhere pretty dry - hence the fake bush behind me, to make it look like I'm somewhere nice." Obviously Adele wishes she was closer to The Flash Pack's Photo Experience.



Event production company Me, Him & Co requested a photo experience that would excite and delight the star-studded crowd. We stepped in to provide our Freezus Curve with customised backdrops and lights. The Curve is rigged with 10 cameras, creating a smooth, 3D effect photo finish. It creates a MP4 video of the time freeze, ready to post instantly on social media. 

Over the two parties a total of 630 unique videos were made, and they enjoyed an impressive 100% share rate across social media.

The Flash Pack were able to track the hashtag #UMusicBrits and #Flytothebeat and follow the journey of the videos.