How to Harness the Power of User-Generated Content

21st Jan

User-generated content is nothing new, but in light of the massive popularity of social media and mobile technologies, this marketing strategy is now more attractive, achievable and effective than ever!

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Why User-Generated Content?

Thanks to social media’s ever-increasing ubiquity, a growing number of savvy brand marketers are shifting gears in order to capitalise upon a bold and highly-effective new marketing strategy: they’re letting their customers do their marketing for them.

User-generated content (UGC) lends a degree of authenticity and real world flair to marketing campaigns that played-out advertisements simply can't match – and we at The Flash Pack are ready to help you and your customers serve up some truly unbeatable results.

Whisper Down the Lane

When it comes to boosting visibility and strengthening credibility, UGC is truly a brand marketer’s best friend. A recent report from Forrester Research explains that “User-generated content offers a rich new storytelling opportunity for marketers to tell their brand story and build a trusted relationship with customers.” Consumers trust content generated by their peers more than sponsored ads and branded campaigns – an Instagram photo of your best friends having a blast at a swanky hotel bar will always resonate more deeply than an advert featuring a bunch of imaginary strangers having some imaginary fun at an imaginary party.

Today, millennials spend nearly 18 hours each day, acccording to Mashable, consuming various forms of media – approximately 30% of this time is spent looking at, engaging with and sharing UGC. What’s more, users reported that UGC is 35% more memorable than other forms of content, and a full 50% more influential.

Quality Matters

It’s important to note that it’s not just enough to generate UGC – with so much content circulating around the internet, users are becoming increasingly selective about what they click on. These decisions are made very quickly, and studies have found that people’s willingness to interact with something on the web is intrinsically linked to the quality of the piece of content’s imagery and graphics. This QuickSprout infographic, for example, shows that content with relevant and compelling images receive 94% more views than the same content without graphics.

So how can you jump aboard the train to Easy Street and actually convince your customers to start doing your brand marketing for you? Simple – offer them an engaging, immersive experience that leaves them with some visually striking content actually worth sharing.

That’s where we come in.

A Picture Is Worth a Thousand Words

ASOS

At The Flash Pack, we specialise in creating unique, fun and fabulous photo experiences for any budget – between our massive 100-camera, 3D Bullet Rigs for major happenings and industry events, our one-of-a-kind, permanent installs for glamorous luxury spaces across the globe and our stylish and portable photo booths, perfect for pop-up shops and parties of all shapes and sizes, we’ve got everything you need in order to persuade your customer base to become your next big marketing partner.

Moreover, our intuitive social sharing software ensures that every single aspect of the customer interaction with your brand is full of fun, seamless, hands-on engagement. In other words, our experiences are naturally optimised for UGC.

Give your guests an experience worth bragging about, and watch your event transform into a robust and sustained, user-generated online presence. In other words, when you invite your customers into the fold, you’ll see a generous return on your marketing investments in no time.